FLOWERX 2027 · PROGRAM
From the Preston Bailey Masterclass to live demonstrations, business conversations, the Expo and networking — every day has a clear rhythm and a reason to be there.
Friday
The first day of the Preston Bailey educational experience, in a format dedicated to Masterclass participants.
Masterclass Area · Masterclass ticket
Creative direction, business perspective and process in a separately ticketed experience. The detailed Masterclass schedule will be published separately.
Saturday
The first FLOWERX public day and day two of the Preston Bailey Masterclass.
Masterclass Area · Separate access
Masterclass day two runs alongside the first Expo day and requires separate access.
Expo Floor · Expo ticket
Begin at your own pace with check-in, coffee and the first encounters across the Expo floor.
Main Stage · EXPO + STAGE ticket
The official opening of the first public day and an introduction to the FLOWERX experience.
Expo Floor · Expo ticket
Dedicated time to discover exhibitors, products and professional conversations.
Main Stage · EXPO + STAGE ticket
A conversation about the market, value and the evolving business of flowers.
Guest to be announced
Expo & Networking · Expo ticket
An extended interval for lunch, networking and stand visits.
Main Stage · EXPO + STAGE ticket
Trends, materials and techniques explored through a live demonstration format.
Guest to be announced
Expo Floor · Expo ticket
Another window for meetings, product discovery and conversations at the stands.
Main Stage · EXPO + STAGE ticket
Perspectives on the floral value chain and technologies reshaping production, retail and customer relationships.
Guest to be announced
Expo Floor · Expo ticket
Time for the afternoon’s final commercial meetings and further Expo discovery.
Main Stage · EXPO + STAGE ticket
A major stage moment dedicated to contemporary floral design.
Guest to be announced
Expo & Networking · Expo ticket
The day continues informally with conversation, social time and community connections.
Sunday
The second public day: the Florist of the Year final, the Preston Bailey experience and the competition awards.
Main Stage · EXPO + STAGE ticket
A live demonstration where concept, design and production meet in an experience built for the Main Stage.
Expo Floor · Expo ticket
Coffee, reconnection and time to explore the stands before the stage programme begins.
Main Stage · EXPO + STAGE ticket
A forward look at event design, experiences and changing audience expectations.
Guest to be announced
Expo Floor · Expo ticket
Dedicated time for exhibitors, products and one-to-one meetings.
Main Stage · EXPO + STAGE ticket
Floral and event design brought to life through a demonstration format.
Guest to be announced
Expo & Networking · Expo ticket
An hour for discovery, conversation and connections across the Expo floor.
Main Stage · EXPO + STAGE ticket
A conversation about business models, clients and value in the events industry.
Guest to be announced
Expo & Networking · Expo ticket
Lunch interval and extended time for stand visits.
Main Stage · EXPO + STAGE ticket
Meet the 3 finalists and discover the practical challenge. The final takes place on the Main Stage.
Main Stage · EXPO + STAGE ticket
The 3 finalists demonstrate their mastery simultaneously on stage in a 60-minute challenge. The theme and materials will be communicated later.
Expo Floor · Expo ticket
The final hour dedicated to meetings and exploring the FLOWERX 2027 Expo.
Main Stage · EXPO + STAGE ticket
Each finalist presents their creation for 5 minutes. Jury deliberation and the stage change for Preston Bailey follow.
Main Stage · EXPO + STAGE ticket
A cinematic introduction to the FLOWERX 2027 headline experience.
Main Stage · EXPO + STAGE ticket
The edition’s headline moment: an experience devoted to vision, spatial transformation and emotion through design.
Main Stage · EXPO + STAGE ticket
After The Preston Bailey Experience, we announce the professional winner and People’s Choice, followed by official photographs.
Main Stage · EXPO + STAGE ticket
The official close of the FLOWERX 2027 programme.
Networking Area · Expo ticket
Conversations continue through a final networking and social moment.
FLOWERX 2027
Expo tickets are valid on the selected days. EXPO + STAGE and FULL PASS include Main Stage access on their valid days. The Masterclass ticket includes the Masterclass on 22–23 January and access to Expo and Main Stage on 23–24 January.
View tickets ↗
