FLOWERX 2027 · PROGRAM
From the Preston Bailey Masterclass to live demonstrations, business conversations, the Expo and networking — every day has a clear rhythm and a reason to be there.
Friday
The first day of the Preston Bailey educational experience, in a format dedicated to Masterclass participants.
Masterclass Area · Masterclass ticket
Creative direction, business perspective and process in a separately ticketed experience. The detailed Masterclass schedule will be published separately.
Saturday
The first FLOWERX public day and day two of the Preston Bailey Masterclass.
Masterclass Area · Separate access
Masterclass day two runs alongside the first Expo day and requires separate access.
Expo Floor · Expo ticket
Begin at your own pace with check-in, coffee and the first encounters across the Expo floor.
Main Stage · Expo ticket
The official opening of the first public day and an introduction to the FLOWERX experience.
Main Stage · Expo ticket
A live demonstration where concept, design and production meet in an experience built for the Main Stage.
Expo Floor · Expo ticket
Dedicated time to discover exhibitors, products and professional conversations.
Main Stage · Expo ticket
A conversation about the market, value and the evolving business of flowers.
Guest to be announced
Expo & Networking · Expo ticket
An extended interval for lunch, networking and stand visits.
Main Stage · Expo ticket
Trends, materials and techniques explored through a live demonstration format.
Guest to be announced
Expo Floor · Expo ticket
Another window for meetings, product discovery and conversations at the stands.
Main Stage · Expo ticket
Perspectives on the floral value chain and technologies reshaping production, retail and customer relationships.
Guest to be announced
Expo Floor · Expo ticket
Time for the afternoon’s final commercial meetings and further Expo discovery.
Main Stage · Expo ticket
A major stage moment dedicated to contemporary floral design.
Guest to be announced
Expo & Networking · Expo ticket
The day continues informally with conversation, social time and community connections.
Sunday
The second public day, culminating in the headline Preston Bailey experience.
Expo Floor · Expo ticket
Coffee, reconnection and time to explore the stands before the stage programme begins.
Main Stage · Expo ticket
A forward look at event design, experiences and changing audience expectations.
Guest to be announced
Expo Floor · Expo ticket
Dedicated time for exhibitors, products and one-to-one meetings.
Main Stage · Expo ticket
Floral and event design brought to life through a demonstration format.
Guest to be announced
Expo & Networking · Expo ticket
An hour for discovery, conversation and connections across the Expo floor.
Main Stage · Expo ticket
A conversation about business models, clients and value in the events industry.
Guest to be announced
Expo & Networking · Expo ticket
Lunch interval and extended time for stand visits.
Main Stage · Expo ticket
A design and installation process presented live, from concept to spatial expression.
Guest to be announced
Expo Floor · Expo ticket
The final hour dedicated to meetings and exploring the FLOWERX 2027 Expo.
Main Stage · Expo ticket
A cinematic introduction to the FLOWERX 2027 headline experience.
Main Stage · Expo ticket
The edition’s headline moment: an experience devoted to vision, spatial transformation and emotion through design.
Main Stage · Expo ticket
The official close of the FLOWERX 2027 programme.
Networking Area · Expo ticket
Conversations continue through a final networking and social moment.
FLOWERX 2027
The Expo ticket includes access on 23–24 January. The Masterclass ticket includes the 22–23 January experience and Expo access.
View tickets ↗