FLOWERX 2027 · ABOUT
More than an exhibition.
An industry in motion.
FLOWERX is where floral design, events and business stop living in separate worlds. Across three days, ideas gain scale, products gain context and the people building the industry meet face to face.
When22—24.01.2027
WhereROMEXPO · C2
CityBucharest
PEOPLE · IDEAS · FLOWERS
The industry does not need another trade fair. It needs common ground.
FLOWERX starts from a simple belief: design becomes stronger when it understands business, and business becomes more relevant when it respects creativity. That is why we do not separate the stage from the Expo, inspiration from suppliers or professional relationships from the audience experience.
One summit. The whole conversation.
ONE ECOSYSTEM, NOT FOUR SILOS
Everything moving the industry, held in one frame.
Each discipline has its own rhythm. FLOWERX becomes valuable where they meet.
01
Floral design
From studio craft to installations that completely reshape a space. FLOWERX brings the creative process in front of the audience, not only the final image.
02
Events
Scenography, production and experience. Ideas are followed through to the point where they must work for a client and a team.
03
Business
Suppliers, technology, pricing, positioning and sales. The conversations the industry tends to avoid become part of the programme.
04
Community
Florists, designers, producers, wedding planners, brands and the public meet in one place. Real collaboration starts here.
22—24 JANUARY 2027
Three days. One connected journey.
Explore the programme ↗- 22JAN
01 Masterclass · Day 1
Preston Bailey opens FLOWERX with a day for professionals and the work of building a premium creative business.
- 23JAN
02 Masterclass · Day 2 + Expo
The Masterclass continues as the Expo opens to the public: stands, Main Stage, demonstrations and networking.
- 24JAN
03 Expo · Main Stage
The second public day moves into live shows, business conversations and The Preston Bailey Experience.
FLOWERX GROWERS · 2026
We are not starting from zero. We are building from a community that responded.
The first edition brought growers, florists and industry professionals to Palatul Snagov. In 2027 we keep that closeness between people and give it a larger platform, a broader programme and two public Expo days.
- 750+
- registrations
- 450
- attendees
- 4M+
- reach
WHO IT IS FOR
If you work with flowers, spaces, people or experiences, there is a place for you here.
Florists and floral designers. Wedding planners and event designers. Growers, importers, suppliers and digital platforms. Brands. Students. A curious public. We do not need to speak the same professional language from the outset. We only need something real to bring to the conversation.
ENTER FLOWERX