22JAN
2027
2027
Friday
Designer · Producer · Director · Sculpture artist
Preston Bailey at FLOWERX
Since 1980, he has transformed ordinary spaces into worlds shaped by flowers, light, colour and emotion. This January, he comes to FLOWERX.
22–23 January 2027ROMEXPO · Pavilion C2
Super Early Bird€1,199+ VAT
Masterclass · 22–23 January 2027 · Expo included 23–24 January
Full access. The same experience, at the first price.
Allocation: 20 places. Once sold out, access moves to the €1,499 Early Bird phase.23JAN
2027
2027
Saturday
Masterclass · Day 2
FLOWERX public event · Day 1Shared Masterclass + public day24JAN
2027
2027
Sunday
FLOWERX public event · Day 2
The Masterclass has concluded
Preston Bailey Designs · New York
He does not decorate a room. He builds a world.
Preston Bailey works at the intersection of floral design, event production and sculpture. He opened his studio in 1980, and his work has grown from private celebrations to public installations presented in major cities around the world.
Floral designerEvent directorSculpture artist
International recognition
A name recognised by the industry, the press and his clients.
VogueBest Wedding Designers in the World
Martha StewartTop Event Designer
Preston, beyond the installations
His imagination begins with people.
For Preston Bailey, flowers are not the finishing touch. They are the material from which he builds the emotion of an encounter. He begins by listening to the client, then translates their story into colour, texture, light and scale.
From his New York studio, he leads a team of designers, builders, directors and artists. The result is more than a spectacular image: it is an experience considered down to the last detail, from concept and mechanics to the moment the space opens to its guests.
The joy on a client’s face remains the final measure of his work.Discover his official story
Practitioner and educator
Beyond spectacle: concept, mechanics, execution and value.
His official education programmes, PB Live and PB Protégé, follow the complete path of a premium experience: from design and large-scale installations to hidden mechanics, production coordination and pricing that supports profit.
This describes his public education practice. The detailed FLOWERX agenda will be published separately.View the official education platformScale and atmosphere
Ceilings, wall treatments, sculptural trees and installations that reshape how a space is perceived.
Mechanics and production
The invisible structure behind an idea, from installation and team coordination to control of the final experience.
Price and profit
Creativity becomes a business when offer, cost and perceived value are designed together.
Editorial selection
Spaces transformed into experiences.
Preston’s Clients Include
The selection below reproduces the complete client gallery presented by Wedded Wonderland for Preston Bailey’s Sydney Masterclass in May 2026.
View the Sydney 2026 editorial sourceA portfolio associated with names that define global culture.
What you will explore
From creative vision to perceived value.
The directions below describe intended outcomes, not a contractual agenda. The detailed agenda will be published separately.
Premium positioning
How to build an identity that supports high-level projects and relationships.
The premium client
How to attract, understand and translate expectations into one coherent experience.
Marketable creativity
How to turn an idea into a clear, relevant and easy-to-present service.
Client experience
How each moment of the collaboration reinforces trust and recommendation.
Team and execution
How to protect the concept through process, responsibility and operational discipline.
Price, value and reputation
How pricing connects to perceived value and reputation built over time.
Three connected experiences
Choose how you meet Preston Bailey.
01
The main experience
Masterclass
22–23 January 2027Two days for professionals ready to transform creativity into a premium business.02
FLOWERX · Main stage
FLOWERX stage appearance
Public event · 23–24 January 2027An appearance for the entire FLOWERX community. The exact date will be published in the programme.03
Exclusive experience
Dinner with Preston Bailey
Maximum 20 guests · €799An intimate encounter designed for conversation and genuine connections.Preston Bailey Masterclass
Two days that can change how you build value.
Super Early Bird · €1,199 · 20 places · Expo included · + VAT
Choose Super Early Bird ↗