01
Design in action
Floral shows, live demonstrations and ideas followed from concept through execution.
Preston Bailey Designs · Vimeo
FLOWERX 2027
Where Floral Design, Events & Business Come Together
Featuring Preston Bailey
Masterclass: 22–23 January
Expo Workshops Live Shows: 23–24 January
ROMEXPO, Pavilion C2 Bucharest
Confirmed for FLOWERX 2027Preston Bailey · Greg van G↗
Lead partnerFlowers Market Holland · Title Partner↗
3,000estimated attendees · 2027
80estimated exhibitors · 2027
100M+estimated views · 2027
Why FLOWERX
Where the industry meets, not merely exhibits.
Two public days built for inspiration, commercial discovery and conversations that continue beyond the event.
02
Products and suppliers
An estimated 80 exhibitors and a clear journey through the industry’s categories.
03
Business and the future
Conversations about markets, positioning, retail, technology and value.
04
Professional connections
A shared context for florists, designers, growers, suppliers and event professionals.
FLOWERX 2027 · ROMEXPO, Pavilion C2
FLOWERX 2027 access
Choose the experience that fits you.
Three clear products, available through one checkout. Company exhibition and partnership routes remain separate below.
0123–24 JAN · 2 DAYS
FLOWERX Expo Pass
Expo, Main Stage, live demonstrations, workshops and networking across both days.
from €79 + VATBuy Expo Pass ↗
0222–23 JAN · EXPO INCLUDEDPreston Bailey Masterclass
Two Masterclass days with complete FLOWERX Expo access on 23–24 January.
from €1,199 + VATView Masterclass access ↗
0324 JAN · 20:00 · 20 SEATSPrivate Dinner with Preston Bailey
A separate intimate experience; the venue is shared with confirmed guests.
€799 + VATReserve a seat ↗
Global design icon · New York → Bucharest
Preston Bailey
For more than four decades, Preston Bailey has redefined floral design, event production and the spectacular transformation of spaces.
At FLOWERX, professionals from Romania and across Europe gain direct access to the thinking that turns creativity into premium experiences, reputation and business.
- 1980
- Studio founded
- 40+
- Years of experience
- Global
- International impact
Signature thinking
See how an idea becomes a complete and memorable world.
Premium business
Understand positioning, perceived value and the client experience.
Direct access
Meet him through the Masterclass, Main Stage and an intimate dinner.
Three FLOWERX days
A programme built around clear stages.
From the Masterclass to the Main Stage: confirmed highlights are published, while the full programme remains transparent and easy to explore.
Expo & industry
Discover who is exhibiting and where to find them.
The exhibitor directory and floor plan will bring companies, categories and commercial positions into one easy-to-explore experience.
First confirmed companies
ROMEXPO · PAVILION C2
23–24 January 2027
The Expo, in Full
One space built for discovery: nearly 80 exhibition spaces, a Main Stage, workshops and live demonstrations, the Preston Bailey Masterclass and a dedicated networking area.
- 01≈80 Exhibition Spaces
- 02Main Stage & Live Events
- 03Workshops & Demonstrations
- 04Preston Bailey Masterclass
- 05Networking & Coffee
Explore Pavilion C2. The layout may be updated as the event approaches.
FLOWERX in perspective
From the previous edition to the next chapter.
750+ registrations, 450 attendees and more than 4 million reach built the foundation for FLOWERX 2027.
- 750+
- 2026 registrations
- 450
- 2026 attendees
- 4M+
- 2026 reach
Building together
Partners, press and community.
FLOWERX commercial contact
Have a question? Speak directly with Ioana.
For exhibitors, stands, partnerships, sponsorships or event questions, Ioana Dosinescu coordinates the conversation from the first message to a clear next step.
Open the contact formFLOWERX 2027 · 22–24 JANUARY
Choose the experience that places you at the centre of the industry.
Expo, Masterclass and Private Dinner tickets are available through one catalogue, with the active commercial phase shown transparently.