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Day 1 · The foundation of a premium experience
A day about turning an idea into a coherent concept and experience. The work covers positioning, perceived value, the premium client and the decisions that give a project direction.
PRESTON BAILEY MASTERCLASS · 22—23 JAN 2027
Two days for a sharper practice.
Discover the working directions, intended outcomes and how the Masterclass connects with FLOWERX Expo.
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Day 2 · From concept to delivery
Creativity moves into production: team, process, budget, communication and control of detail. Attendees then continue into FLOWERX Expo, included with access.
WHAT YOU WILL EXPLORE
Business, creativity and experience — in one conversation.
Positioning
How to build a distinctive offer in the premium market.
Client
How to understand expectations, emotion and real buying criteria.
Value
How to connect price with outcome, rarity, reputation and trust.
Delivery
How to turn vision into a process the team can execute.
Experience
How to design every client touchpoint, not only the finished décor.
Reputation
How to align promise, result and public image.
FLOWERX · MASTERCLASS