Products seen in context
Visitors compare materials, services and solutions in the same environment as the industry demonstrations and conversations.
FLOWERX EXPO · 23–24 JANUARY 2027
Make your brand impossible to ignore.
Two days at ROMEXPO for products, demonstrations and direct conversations with florists, buyers and event professionals.
Why FLOWERX
A stand is not decoration. It is a commercial tool.
Meetings that can continue after the event
Your stand creates a clear point for commercial conversations. FLOWERX does not promise leads; it provides the setting in which to build them.
Controlled editorial visibility
A directory profile, map position and selected products, published only after contract and approval.
Activations when they make sense
Demonstrations, workshops and stage appearances are coordinated separately; they are not automatic stand-fee benefits.
Who exhibits
The floral ecosystem in one pavilion.
FLOWERX is open to companies with something relevant to show the industry and a public invested in flowers, design and events.
- 01Growers and producers
- 02Wholesalers and importers
- 03Suppliers of accessories and décor
- 04Wedding & event design
- 05Technology and digital solutions
- 06Logistics and cold chain
- 07Education and professional services
- 08Venues, media and hospitality
Stand offer
From 6 to 36 sqm.
The same base calculation for every format: €120/sqm excluding VAT.
ROMEXPO · PAVILION C2
The right position begins with the right flow.
Entrance, Main Stage, Masterclass, networking and commercial zones in one space. The plan is indicative; availability is validated before an offer.
Explore the floor plan →Commercial process
Clear from the first inquiry.
- 01
Submit inquiry
Choose format, category and preferred areas.
- 02
We validate
We check inventory and technical compatibility.
- 03
Receive the offer
Position and services are defined in the commercial documents.
- 04
Contract and publication
Identity appears online only after signature and approval.
FLOWERX 2027 · ROMEXPO
A reservation starts with a conversation.
Tell us what you want to present. We will respond with a format and position we can support in practice.