Role
Exhibitor
FLOWERX Expo · Technology for flower shops
From the first click to the delivered bouquet.
ProFlorist connects catalogue, orders, availability, team, production, couriers, payments and invoices in one operational flow.
Category
Technology & Digital
Presence
ROMEXPO · Pavilion C2
23–24.01.2027
Stand
Position being assigned
Software and marketing for flower shops
The offer, workshop and delivery speak the same language.
The product shown to the customer does not remain an isolated picture. Variants, recipe, ingredients, scheduling and delivery information can continue in the same order to the people responsible for execution.
A flow built for real operations
The same order, from configuration to handover.
- 01
Configure
Flower-shop profile, schedule, service area and realistic delivery conditions.
- 02
Publish
Products, variants, prices, photography, recipes and availability.
- 03
Confirm
Order, product, recipient, message, payment and handover method.
- 04
Produce
The job reaches the workshop queue with an owner, recipe, notes and proof photograph.
- 05
Deliver
The courier receives address, navigation and instructions and records delivery or an exception.
- 06
Invoice
Payment, invoice and documents stay connected to the active commercial flow.
One system · different roles
Everyone sees exactly what they need to do.
ProFlorist Business
Orders, catalogue, availability and operational administration.
Production
Workshop queue, job assignment, recipes, notes and photography.
Couriers
Assigned deliveries, navigation, status, proof and exceptions.
Business Portal
Company, subscription, documents, integrations and invoices.
Catalogue and Client app
Discovery, delivery choice, order and status tracking.
What it actually does
Tools for every stage of the flower shop.
Orders and communication
Inbox filtered by status, source and handover; accept or reject; messages; payment link; proof photograph; invoice; delivery or collection.
Catalogue, recipes and availability
Products, variants, prices and photography; recipes and ingredients; preview; daily availability and the realistic “can be produced” decision.
Stock and AI Atelier
Inventory by flower, colour and variant, operational status and Stock Vision for assisted stock-photo analysis — reviewed by the florist.
Team and production
Members and availability, release to production, job claiming, start, completion, notes, proof photograph, history and optional labels.
Coverage and delivery
Radii and localities, schedule and exceptions, preparation time, same-day delivery, fees, courier assignment, address, navigation, ETA and proof.
Payments and documents
Own NETOPIA or Stripe Connect, invoice issue or upload, operations register and accounting documents, depending on configuration.
Integrations and extensions
Connects with the tools of the business.
The profile, catalogue and Client app support discovery. An accepted order continues through Business, production and delivery without re-entering the information.
WooCommerce
Orders, statuses, messages and artefacts for compatible stores.
NEXUS ERP
Products, ingredient mapping and compatible production flows.
NEXUS Retail
Separate extension for retail sales and inventory.
SmartBill / Facturis
Billing for accounts and flows where available.
NETOPIA / Stripe
Direct collection into the flower shop account after onboarding.
Flowers Market B2B
Explicit account association for professional flowers, plants and accessories.
The public component brings the customer. Business carries the order through.
The profile, catalogue and Client app support discovery. An accepted order continues through Business, production and delivery without re-entering the information.
PUBLIC→BUSINESS→PRODUCTION→DELIVERY
Status and availability
Functions grow with the flower shop.
Exact functions depend on subscription, country, integration and account configuration. The official site presents ProFlorist in beta and announces commercial launch for 26 October 2026.